It’s been 13 years since Facebook was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Eduardo SaverinAndrew McCollumDustin Moskovitz, and Chris Hughes. And it has grown into such a giant  online social media and social networking service along the years.  It had 1.6 billion active users, with more than 1 billion logging in each day.

According to confidential company data obtained by the tech blog the Information, Facebook has seen a decline in “original sharing”—posts by people about themselves and their personal lives, as opposed to articles they’re sharing from elsewhere on the web. Bloomberg’s sources corroborated the trend and added that the company is internally blaming it on “context collapse,” an academic term popularized by Danah Boyd to describe how social media tend to blur the boundaries between interpersonal and mass communication. (

I’m sure that currently, many of its standard users nowadays use their account quite passively. It is possible that some of them use it for outside media. It can be for some game accounts or other apps requirements. Sadly but true, I’m one of those passive users. I mostly use it for gaming account or sharing things from my other accounts/apps.

The passive users may have a big part to this declining. But, the active ones can also take part in it too. Things like sharing your every emotional thoughts. Criticizing your friends. sharing about your crush. These are interpersonal interactions. And it is the kind you’d typically share with people close to you. Or at least people you have reason to believe are well-disposed toward you. As Facebook has grown along with the average user’s friend list. It has escaped the notice of almost no one that what you share on Facebook you might as well be sharing with the world.

There are ways to limit the audience for a given post via your privacy settings, but those can be confusing and tedious to apply. It doesn’t help that Facebook’s own software monitors everything you do on the site in order to build up a profile of you that it can then use to help businesses serve you ads tailored to your precise demographic. When you consider all of that, the only thing surprising about the alleged decline in original sharing is that it took this long. (

Fortunately, Facebook recognizing this threat on its early stage. That’s why Facebook makes many updates and new features to encounter this. Hopefully these will be able to restore it back on track or evade the worrisome future.

10 Facebook Updates you can’t miss in August 2017: (

  1. Facebook will add event RSVPs as an ad-targeting option.
  2. Faster-loading links on higher mobile News Feeds.
  3. Facebook has removed their apps Lifestage and Groups.
  4. Update their clicks and ad impression reporting.
  5. Update video re-share metrics to give creators better insights.
  6. Facebook announced their 2nd Quarter 2017 results.
  7. Testing “going live” features from Facebook Camera.
  8. Testing adding Stories to their desktop site.
  9. Facebook is rolling out more Messenger ads globally.
  10. Introducing two new video platforms, Watch and Show Pages.

Some of Facebook Impacts

Media impact

In April 2011, Facebook launched a new portal for marketers and creative agencies. It is to help them develop brand promotions on Facebook. The company began its push by inviting a select group of British advertising leaders. They were meeting its top executives at an “influencers’ summit” in February 2010. It has now been involved in campaigns for True BloodAmerican Idol, and Top GearNews and media outlets such as The Washington Post, Financial Times and ABC News have used aggregated Facebook fan data to create various infographics and charts to accompany their articles. In 2012, beauty pageant Miss Sri Lanka Online was run exclusively using Facebook.

Social impact

Facebook has affected the social life and activity of people in various ways. It allows people to stay in touch using computers or mobile phones with Internet. Facebook has reunited lost family members and friends. It allows users to trade ideas, stay informed with local or global developments, and unite people with common interests and/or beliefs through open, closed and private groups and other pages.

Its social impact has also changed how people communicate. Facebook allows users to broadcast or share content to others. Thereby to engage others or be engaged with others’ posts.

Facebook has been successful and more socially impactful than many other social media sites. David Kirkpatrick believes that it is structured in a way that is not easily replaceable. He challenges users to consider how difficult it would be to move all the relationships and photos to an alternative. Turns out it has let people participate in an “over the backyard fence quality” of a small town atmosphere, despite the move to larger cities. As per Pew Research Centersurvey, 44 percent of the overall population gets news through Facebook.

Emotional health impact

Studies have shown that Facebook causes negative effects on self-esteem by triggering feelings of envy, with vacation and holiday photos proving to be the largest resentment triggers. Other prevalent causes of envy include posts by friends about family happiness and images of physical beauty. And such envious feelings leave people lonely and dissatisfied with their own lives. A joint study by two German universities discovered that one out of three people were more dissatisfied with their lives after visiting Facebook, and another study by Utah Valley University found that college students felt worse about their own lives following an increase in the amount of time spent on Facebook. (

So which Facebook user are you? The passive ones or the active ones?

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